Uber Technologies Inc. (NYSE: UBER) has announced the discontinuation of its standalone alcohol delivery service, Drizly, as part of the company’s broader strategy to streamline services and concentrate efforts on its primary platform, Uber Eats. The integration of Drizly into Uber Eats comes after Uber’s acquisition of Drizly in February 2021 for approximately $1.1 billion.
The decision to shut down Drizly and merge its services with Uber Eats is seen as a strategic move to centralize offerings and maintain alcohol delivery options for customers within the Uber Eats platform. This consolidation follows a significant data breach that Drizly experienced in 2020, impacting millions of users. The breach led to intervention by the Federal Trade Commission (FTC), likely influencing Uber’s choice to streamline services under the Uber Eats umbrella.
Uber’s emphasis on Uber Eats reflects a commitment to enhance core service offerings and provide a more cohesive experience for users. By integrating alcohol delivery into Uber Eats, the company aims to leverage the strengths and infrastructure of its existing platform to better serve its customer base.
