Google Settles $5 Billion Lawsuit Over ‘Incognito Mode’ Privacy Breach

Google has reached an agreement to settle a class-action lawsuit worth $5 billion, alleging the tech giant of tracking user activity despite their use of ‘incognito’ mode in the Chrome browser, as reported by Reuters.

Initiated in 2020, the lawsuit claimed that Google continued gathering detailed information on users’ website visits and online behavior through its advertising technologies, even when users opted for what was assumed to be private browsing modes.

Plaintiffs argued that this practice led to an extensive, unregulated collection of personal data from individuals who believed they were safeguarding their privacy.

The settlement, announced recently, awaits approval from a federal judge, and specific terms of the agreement remain undisclosed. The initial lawsuit had demanded $5 billion on behalf of the affected users.

Pending court approval, plaintiff attorneys anticipate presenting a finalized settlement agreement by February 24.

Understanding Incognito Mode:

Incognito mode, a feature common in web browsers, aims to provide users with a more discreet online experience.

When activated, it prevents the browser from retaining information about the user’s browsing session, including browsing history, cookies, and site data.

However, while incognito mode offers privacy from other users on the same device, it doesn’t guarantee complete anonymity. External entities like websites or internet service providers can still track a user’s online behavior.

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